Current Projects

KULTURCROWD

Kulturrådet/ Art Council Norway

Digital kultur, estetiske praksiser

Grant: 19/2206-6

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The Adoption and Impact of Crowdfunding on Norwegian Artists

2019-2021

The project addresses critical questions about crowdfunding in the cultural sector, which have been largely unexplored in earlier scientific work despite its growing importance. Its objectives include analyzing the determinants of crowdfunding adoption by artists; analyzing crowdfunding’s short- and long-term effects on artists’ economy, reputation and aesthetic practices.

The study will be conducted by a cross-disciplinary team of four researchers from the following Norwegian research institutions: University of Agder's School of Business and LawWestern Norway University of Applied SciencesUniversity of South-Eastern Norway, and Inland Norway University of Applied Sciences.

 

Each researcher has expertise in complementary fields including crowdfunding, entrepreneurship, marketing, arts management, digitization of cultural industries, and research methods. This team will overtake a primarily quantitative analysis of survey data. This will be complemented by a qualitative analysis of feedback collected from selected informants that will be invited to a stakeholder seminar (including artists, cultural authorities, platform representatives, Norwegian and international experts) where survey findings will be presented and discussed.

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The Research Council of Norway

KULMEDIA

Grant: RCN 301291

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Crowdfunding in the Culture Sector: Adoption, Effects and Implications

2020-2024

The study aims at: analysing the determinants of crowdfunding adoption by artists; analysing crowdfunding’s short- and longterm effects on artists’ economy, reputation and aesthetic practices; and analysing the implications of crowdfunding at a sector level focusing on both traditional funding mechanisms and artists’ aesthetic practices in general.

The current project builds and extends the earlier project while addressing  important questions about crowdfunding in the culture sector. As such, the study examines the potential impacts of a wider scope of variables in a wider scope of target audiences.

The study will be conducted by a cross-disciplinary team of four researchers from the following Norwegian research institutions: Western Norway University of Applied Sciences, (project leader), University of Agder's School of Business and Law,  University of South-Eastern Norway, with support of experts from the University of Barcelona (Spain), and the University of Creative Arts (UK).

Center Projects

Factors influencing Success in Equity Crowdfunding in Norway
Lead: Prof. Rotem Shneor

The study examines the factors impacting equity crowdfunding campaign success in Norway. Norway represents a unique context with an underdeveloped venture capital market, where crowdfunding may fill funding gaps through a relatively young industry that has only taken up since 2018.

Factors influencing serial funding behavior in reward crowdfunding
Lead: Prof. Kalanit Efrat

The study examines the factors impacting serial funding behavior based on data collected from users of HeadStart, Israel's lading reward crowdfunding platform. Data is used for both identification of different profiles of serial backers, as well as the testing of competing theories in explaining such behavior.

Success Factors in Reward Crowdfunding Campaigns from Small Open Economies: An Analysis of Icelandic and Finnish Platform Data
 
Lead: Prof. Rotem Shneor

The study aims to study success drivers of reward crowdfunding campaigns from national platforms of small open economies including Finland and Iceland. Data includes both platform data, as well as primary data collected through rater evaluations of various facets of campaign quality and cues. 

Cross Cultural Study of Success Factors in Reward Crowdfunding Campaigns
 
Lead:Prof. Rotem Shneor

The study aims to study to what extent do success drivers of reward crowdfunding campaigns are different or similar in national platforms operating in differing cultural contexts along the Social Trust and Individualism continuum. Data has been collected in China, Finland, Ghana, Israel, and Poland.

Perceptions of Ethics in Crowdfunding: Analyses of Challenges and Mitigation Strategies
Lead: Prof. Rotem Shneor

The study examines perceptions of different stakeholders (fundraisers and funders) about the level of ethical practices and challenges in crowdfunding. It identifies relevant ethical dilemmas, assess its prevalence, as well as the strategies used to mitigate related pitfalls.

Impacts of Crowdfunding Education
Lead: Prof. Rotem Shneor

The study examines the effects of participating in a crowdfunding-dedicated educational program and short and long-term likelihood of engagement in crowdfunding in terms of own fundraising efforts, supporting others' campaigns, and encouraging others to use crowdfunding. In addition, we also explore how such an educational experience may change students' attitudes, self-efficacy, social norms perceptions, as well as intentions to engage in crowdfunding behavior.

Planned Behavior in Chinese Peer-to-Peer Insurance Platform
Lead: Prof. Rotem Shneor

The study examines participation in a Chinese peer-to-peer health insurance community, while building on the Theory of Planned Behavior.

What Drivers Crowdfunding-Friendliness of Nations?
Lead: Prof. Rotem Shneor

Study examining macro-level data while building on institutional theory for explaining what makes some countries more crowdfunding friendly than others. Here, the purpose is to surface macro-level conditions more conducive to crowdfunding market development, as well as identifying inhibitors to such development in a context of national entrepreneurial ecosystems.

Are Crowdfunding Platforms Serving as Online Communities?
Lead: Prof. Rotem Shneor

The study aims to capture user sentiments about the extent to which the view crowdfunding platforms as online communities, highlighting the extent to which they do and don't, while suggesting ways in which such alliance of purposes may meet and diverge.